BB cream stands for blemish balm, blemish base, beauty balm or beblesh balm (apparently because of a trademark in Korea on the word "blemish"), and in Western markets, beauty balm. It is a cosmetic item sold mainly in East and Southeast Asia, although larger beauty brands are increasingly introducing BB creams to Western markets.
BB cream is promoted as an all-in-one facial cosmetic product to replace serum, moisturizer, primer, foundation, and sunblock. It can be worn alone as a tinted moisturizer, over serum and moisturizer as a regular foundation, and under powder, depending on the desired amount of coverage
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